Strategic Public Relations

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Strategic Public Relations - Focused on public relations strategy within integrated marketing communications. Hosted by Kevin Dugan since July 2002.

9 posts per month • 72 posts since Jul 07, 07 • Last update: about 3 hours ago

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PostRank	Date	Headline	Top conversations
10.0	Jul 07, 07	Research Shows Web 2.0's Future is in Business Colla...	8 6 1
Web 2.0 is being taken seriously by businesses. New research from McKinsey shows businesses are bullish on Web 2.0 technologies like wikis, blogs and social networks. In fact, “more executives said they should have acted faster than slower” in bringing Web 2.0 technologies into their companies. Why? Executives see Web... 8 bookmarks • 6 comments • 1 tweet • 0 conversations • 0 diggs
10.0	Feb 09, 08	Lasting Impact: Storytelling Makes Messages Memorable	5 1 1
PR Tactics editor John Elsasser tapped me to write an article for their latest issue. At more than 800 words, it’s considered blasphemously long for a blog post. But I'm not sure if it’ll be posted online or not so I posted it below. Check out PR Tactics print edition... 5 bookmarks • 1 conversation • 1 comments • 0 diggs • 0 tweets
10.0	Aug 11, 08	Daryl Toor is a Tool	7 3 0
This is being posted here while Blogger holds the Bad Pitch blog hostage. I'll spare you the explanation of why I posted this. But I would like to extend my sympathies to the families of Bernie Mac and Issac Hayes. Subject: Is Samuel Jackson Next? Death Comes in Threes… From:... 7 comments • 3 conversations • 0 bookmarks • 0 diggs • 0 tweets
10.0	Nov 25, 07	CBS: The Magazine?	3 1 0
”If print communication alone is no longer sufficient for print publications, it probably isn't sufficient for (your PR efforts) either.” This quote via Scott Baradell underscores my thoughts on how content is changing. This quote was ringing in my ears as I sorted through my Sunday paper to find a... 3 conversations • 1 bookmark • 0 comments • 0 diggs • 0 tweets
10.0	Sep 15, 07	Ready to Pitch a Blog? Take This Quiz First	11 1 1
Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. You need to get immersed in the topic you’re pitching and be able to expand the conversation. This requires a deeper level of subject matter expertise than media relations folk usually have... 11 bookmarks • 1 conversation • 1 comments • 0 diggs • 0 tweets
10.0	Nov 19, 07	PR Opportunity in SEO is Short-Sighted	8 3 0
The untapped connection between SEO and public relations begs PR people to immerse themselves in a potent combination of meta tags, anchor text and the latest algorithms. PR people are wordy by trade, so this makes good sense on the surface. But PR people need to look beyond search engines... 8 conversations • 3 bookmarks • 0 comments • 0 diggs • 0 tweets
10.0	Jul 27, 07	This Blog is Five Years Old	19 0 0
In a class play during the first grade, I played the tortoise in his infamous race against the hare. My approach to blogging over the last five years has been a lot like the turtle’s – slow and steady. And while blogging can seem like a race sometimes, mostly it’s... 19 comments • 0 bookmarks • 0 diggs • 0 conversations • 0 tweets
10.0	Dec 04, 07	In Your Face: Ad Placements of Tomorrow	8 0 0
PR folks get steady grief for trying to place news stories. And while the definition and delivery of news is worth some scrutiny, let's be honest. Grief makes for good content. But what about the visual pollution created by the ad side of the house? OK, let me be more... 8 conversations • 0 comments • 0 diggs • 0 bookmarks • 0 tweets
10.0	Feb 18, 08	Top 10 Twitter Hacks	61 30 18
With Twitter gaining momentum everywhere from on the field to in the classroom, I thought some tips might prove helpful. Call it link bait, call it hypocritical, just don’t call it a comeback. 1) Be a Good Twitter Citizen If you have a primary ID, name or handle that you... 61 bookmarks • 30 diggs • 18 conversations • 2 comments • 0 tweets
9.7	Jul 09, 07	Branding a Destination – BrandingWire 2	6 3 0
The July BrandingWire challenge is a destination - Estes Park, Colorado. The BrandingWire bloggers are recommending ways to optimize this town’s brand based on a thorough project brief prepared by Martin Jelsema. How do you brand a town? My hometown went through a similar exercise (unveiled in 2005) and, whether... 6 comments • 3 tweets • 0 diggs • 0 conversations • 0 bookmarks
9.5	Aug 17, 08	Social Media Helps Stand Up To Cancer	7 2 0
Jeremy Pepper snapped us out of our navel gazing recently with a well-deserved question. “Can Social Media Do What It Claims?” One of the more exciting opportunities for social media is how it can enable non-profit organizations to boost awareness and support for their causes with powerful stories. Rather than... 7 conversations • 2 comments • 0 bookmarks • 0 diggs • 0 tweets
8.8	Feb 15, 08	Social Media: Passion Required	2 2 1
Lunch today with some talented friends from a local digital agency yielded a quote that gave me a simple epiphany. We were pointing out the fallacy in assuming that younger digital natives are social media naturals and how older, er, more mature digital immigrants are not usually tech-savvy. So if... 2 comments • 2 conversations • 1 bookmark • 0 diggs • 0 tweets
8.7	Apr 08, 08	Can PR Save the Beijing 2008 Olympics?	14 4 3
A handful of PR agencies are up for work around the Beijing 2008 Olympics, including "public relations strategies to be used before the games, media background and market analysis on how China is perceived in the West." Via Mediabistro OK, before I give my perception, I’ll invoke tenets from two... 14 comments • 4 bookmarks • 3 conversations • 0 diggs • 0 tweets
8.5	Sep 21, 07	Nike's Impactful Approach To Media Relations	2 1 0
A presentation from Nike on “temporary branded environments” at the retail design conference I’m attending also serves as a case study in media relations. Nike morphs pop-up retail into a targeted media relations tactic to reach key media and influencers. They create branded environments to attract, and completely immerse, their... 2 conversations • 1 bookmark • 0 comments • 0 diggs • 0 tweets
8.4	Oct 30, 07	The Media Snack Meme	3 0 0
Kami Huyse tagged me to join the Media Snackers meme. My desire to play in memes goes back and forth, but Kami rocks so I'm more than happy to jump in. Kami just blogged the annual PRSA Conference and it turns out she also has an amazing singing voice. The... 3 conversations • 0 comments • 0 diggs • 0 bookmarks • 0 tweets
8.4	May 09, 08	Practice Random Acts of Twitter \| Friday Flickr Fix ...	19 1 1
Admit it. At some point, in some form or another…Twitter pisses you off. I’ve been there and back. That’s from a post detailing why I think Marketing and PR people should try Twitter. Rather than cross-posting it here, I’ll build on it. People are time-starved and don’t want to spend... 19 comments • 1 bookmark • 1 conversation • 0 diggs • 0 tweets
8.0	Nov 17, 07	The Power of Story	1 0 0
These three (lead-free) toy trains look very similar until you spend some time comparing them. If you’re a toddler, more specifically my son, you know there is a world of difference between each train. That’s because each train is a character in the Thomas the Tank Engine stories. As my... 1 conversation • 0 comments • 0 diggs • 0 bookmarks • 0 tweets
8.0	Nov 29, 07	Corbis Taps Bloggers To Help Turn a Profit	2 1 0
Reuters details a new program from Corbis giving bloggers access to some of its photos. Corbis and its digital rights partner, PicScout, will allow bloggers to access photos via a Web link from the site PicApp.com, now in a test phase. The photos will either include an ad overlay on... 2 bookmarks • 1 conversation • 0 comments • 0 diggs • 0 tweets
7.8	Jul 07, 08	PR 2.0: Mixing Business with Social Media	13 3 2
SlideShare is to PowerPoint as Flickr is to photography and YouTube is to video. But without detailed speaker notes, SlideShare can be like watching the TV when it's on mute. That said one of my presentations has been selected as part of SlideShare's Spotlight on PR 2.0. The presentation expands... 13 comments • 3 conversations • 2 bookmarks • 0 diggs • 0 tweets
7.8	Jun 07, 08	Three Stages of Writing \| Friday Flickr Fix \| 06.06.08	12 3 1
Years ago en route to a client meeting I asked my then colleague, a hack turned flack, if writing ever gets any easier. My heart sank when this ex-journo told me writing is the hardest thing he does every day. But his point was writing is a labor of love.... 12 comments • 3 conversations • 1 bookmark • 0 diggs • 0 tweets

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